Privacy Policy

2. Data We Collect

We collect the following personal data:

Data you provide directly:

• Full name
• Email address
• Phone number
• Company name
• Messages sent via our contact form

Data collected automatically:

• IP address
• Browser type and device
• Pages visited and time spent on site
• Traffic source
• Cookie data
• Product analytics via PostHog (page views, clicks, session replays)

3. How We Use Your Data

Your personal data is used to:

• Respond to your enquiries and quote requests
• Deliver our services to you
• Improve our website and services
• Send marketing communications (with your consent)
• Comply with our legal obligations
• Analyse site traffic and user behaviour

4. Lawful Basis for Processing

We process your data on the following lawful bases under UK GDPR:

• Consent — for marketing communications and non-essential analytics/cookies
• Contract — to provide the services you request
• Legitimate interests — to improve our services and analyse site usage
• Legal obligation — to retain certain records where required by law

5. Data Retention

We keep your personal data for the following periods:

• Contact enquiries: 3 years after our last contact
• Client data: duration of the business relationship plus 6 years
• Analytics data: up to 14 months
• Invoicing data: 6 years (legal obligation)

6. Data Sharing

Your data may be shared with:

• Our technical providers (hosting, email)
• PostHog, our product analytics provider
• Relevant authorities where required by law

We never sell your personal data to third parties.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: obtain a copy of your data
• Right to rectification: correct inaccurate data
• Right to erasure: request deletion of your data
• Right to restrict processing: limit how we use your data
• Right to data portability: receive your data in a structured format
• Right to object: object to certain processing, including marketing
• Right to withdraw consent at any time

To exercise these rights, contact us at: contact@websuccess.uk

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.

8. Cookies

Our site uses cookies for:

• Essential cookies: required for the site to function
• Analytics cookies: PostHog, to understand how the site is used
• Performance cookies: to improve site performance

You can manage your cookie preferences via your browser settings at any time.

9. Data Security

We implement appropriate security measures to protect your data:

• Secure HTTPS connections
• Secure hosting with Vercel
• Restricted access to personal data
• Regular updates to our systems

10. Changes to This Policy

We may update this privacy policy from time to time. The date of the last update is shown at the bottom of this page. We encourage you to review this page periodically.